I am Thabang Makhubela

I help people and brands sound their potential.

Voice artist. Audio branding specialist. Storyteller. Trainer. The voice behind Kaya 959, Investec, Formula 1, and some of South Africa’s most recognised brands.

Why Thabang?

Some people have a good voice. Few know how to use it with intention.

I’ve spent years working at the intersection of sound, storytelling and strategy – helping brands cut through the noise and helping individuals find the voice they didn’t know they had. With a background in media, storytelling and an MPhil in International Business from GIBS, I bring both creative instinct and strategic thinking to every project. My work spans radio and broadcast, leadership and persuasive communication, commercials, audiobooks, podcasting and voice training, with one consistent thread: the difference between a good voice and great one is intention.

What are you looking for?

Client portfolio

Whatever brought you here – a brand that needs a voice, or a voice that needs direction – the next step is a conversation.